Monthly Archives: July 2010

The Emergence of Talent

A few nights ago I was talking with an aspiring young photographer at an AdhesiveNYC event aboard the improbably wonderful Fryingpan along the West Side highway.  The soft July air stirred with the swaying of the boat as hundreds of energetic creatives mingled and spoke of talent.  This newly-minted shooter outlined some of her possible career paths in New York City and asked what I thought she should do.  It was textbook “When I get to NY I will _______!”.  I can remember my own plans with clarity from those intoxicating days just ten years ago.

I suggested key insights earned over a decade of shooting in NY that might help her choose the most direct career path.  Whatever her choices were regarding how and when, I suggested she read a fantastic Malcolm Gladwell article, “Late Bloomers” in the October 20th, 2008 issue of The New Yorker.  The emergence of talent is an eternal question that Gladwell explores with the depth and skill New Yorker readers love him for.

“…sometimes genius is anything but rarefied; sometimes it’s just the thing that emerges after twenty years of working at your kitchen table.” – GladwellIf you find yourself wandering, this article is well worth the time.  Exploration vs Experimentation.

Michel Leroy

Michel Leroy

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MOMA PS1

Michel Leroy PHOTOGRAPHER

performances created by choreographer Kyra Johannesen [...]

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Travelers Interactive WallFX Ads

Today, I saw an interactive advertisement in the 34th street subway station for Travelers Insurance. It’s not Minority Report caliber yet but we’re well on our way to advertising that “reacts” to viewers. It’s a projection of an umbrella that gets whisked away as you walk by. Very fun, very simple and an ad that actually made me stop and go back. Not many ads have that kind of stopping power. Advertising with customer interaction.

michel-leroy_travelers

michel-leroy_travelers

INTERACTIVE WALLFX CAMPAIGN
Agency: Fallon & Monster Media
Advertiser: Travelers Insurance

http://www.gesturetek.com/

If you want to check it out go to the 6th Ave subway entrance, between 32-33rd streets, West side. Just below the Manhattan Mall. I saw something like it at the Minneapolis airport a few weeks ago.

It’s worth a visit.  From static to dynamic.

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Behind the Scenes

michel-leroy_BTS_01

Behind the Scenes with Michel Leroy [...]

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Underwater at the Lake

Underwater Camera

Take a picture of this camera guy [...]

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Behind the Scenes

Sunburn

Behind the Scenes with Michel Leroy – Sunburn [...]

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Behind the Scenes Produciton Still

Montana -Production Still

Montana -Production Still [...]

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