Brand activations that foster engagement with adidas and social media photographer Michel Leroy
Awesome social media feature about brand activations that foster engagement through influencer marketing out this morning by Kristin Twiford from Libris by PhotoShelter. The story looks at the 2016 NBA All Star Weekend in Toronto and the corresponding Adidas basketball Style Suite which features a custom photo activation with high quality photos of influencer who can instantly share the images to their followers through multiple social media channels.
Adidas as a brand is clean, timeless and authentic. The key messaging for the 2016 NBA All-Star Weekend was Adidas pushes the boundaries of indifference in sports and culture. So when the PR team reached out they wanted the photo activation to have a taste level that matched the brand and would resonate with the target audience: influencers, athletes and VIP guests. In direct contrast to a generic step and repeat backdrop with logos typical at celebrity events, the custom photo installation we created in collaboration with Treehouse Atlanta had instant, on-site printing and social sharing capabilities. The activation helped Adidas connect with authenticity and reinforced a personal connection to style influencers.
Creative Team:
Michel Leroy – Photographer
CREW:
Paolo Cristiante – Digital Tech
Merideth Morgan – Stylist
Joe Martinez – Behind the Scenes photos
Equipment – S1 Studios Toronto
Social Media Activation – Treehouse Atlanta
Agency – Hill+Knowlton Strategies
