Corporate Counsel – Best Legal Departments 2013


Corporate Counsel – Best Legal Departments 2013 [...]

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The Overnight Test

For a little overdue perspective on what is really important a retired photo editor friend of mine turned me onto Linds Redding’s blog. As a former art director at Saatchi & Saatchi and BBDO, Linds knew advertising from the inside out. When he was diagnosed with cancer in Aug. 2011 he began sharing his views, insights and feelings in a lucid and sincere blog. The 51 posts from the time he stated to explore blogs as a creative outlet until his last entry just months before he died took one year, but writing from the heart such as he did, resonates eternal.

That’s why children are so good at it[being creative]. And why people with Volkswagens, and mortgages, Personal Equity Plans and matching Lois Vutton luggage are not.

The post, A Short Lesson in Perspective, should be mandatory reading in Art School 101 classes. For some it will sound cynical, for some it will feel all-too-true, for others still it will remind us to go home and kiss your wife and kids.


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The American Lawyer – Women Litigators Cover


Michel Leroy for The American Lawyer, Breast Implant Litigation Feature photo shoot in New York. [...]

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iHeart Marketing Profile


Michel Leroy – How did you get that shot? [...]

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Lickity Split – Wordplay

A collection of favorite words:

Lickity Split

Upsy Daisy

Lovey Dovey



Whoop Dee Do

Booby Trap

Monkey Wrench

Freakey Deakey


Hanky Panky

Honky Tonk



Poppy Cock



Sticky Wicket

Bee’s Knees

Okalee Dokalee

Hot Diggity

Hob Knob


Peachy Keen

Whipper Snapper

Whiz Bang

Jeepers Creepers

Slap Happy

Dag Nabit

Jet Setter

Knit Pick


Googly Eyes


Hunky Dory

Sweetie Pie

Knick Knack

Wizzie Wig




Sitting pretty


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APA|NY Image Makers Lecture Series at Apple Soho

APA|NY Image Makers Lecture Series:

Michel Leroy:
Rally Bikers – Connecting to the Individual

Monday, July 16, 2012
SoHo Apple Store
72 Greene St
New York, NY 10012

Free Admission (seating is limited)
*no advance registration is required

Join us afterwards at a local bar to continue the conversation!

Lecture Brief:
Driving a mile past the bend of the main Boulder Route, after the pavement ends, is the log cabin where I grew up. Milk, eggs and butter came from the O’Shenko ranch just down the valley, meat came from our herd of Herefords, and vegetables came from the garden. Every month my parents would load up the Suburban and drive two and a half hours to the ranch supply store in Billings, Montana. What seemed like a journey across the world at the time was the beginning of a lifelong thirst for travel. From the end of that dirt road to my apartment in New York City, I have been driven by a passion for exploring new places and meeting new people.

The good fortune of my early career afforded the opportunity to travel the globe assisting magazines and companies with the common goal of photographing the people that define our time: from China’s leading industrialists in Shanghai to Nobel laureate economists in Paris to former President George W. Bush in Washington DC. Repeatedly, corporate clients including Nike, Intel, Pfizer, Lonza Biologics, Merck and Wal Mart have trusted me to connect their brands to customers through images with insight and humanity. My editorial work has appeared in The Huffington Post, The New York Times, People Magazine and The Times (UK).

The nature of commercial assignment photography leads to new locations and people everyday, but often not much longer than a day. After years of shooting in this manner, I began to crave long-view projects with more depth and broader focus. To fulfill this professional need I began a two-month personal project to photograph motorcycle rally culture in America. The result was a portfolio of unrelenting black and white images revealing a personal connection and shared humanity previously unachieved in my work.

Rally Bikers comprise a spontaneous community of ordinary people defined by common interest. I attend motorcycle rallies and create portraits of riders ranging from 7-year-old kids on 90cc hill climbers, to middle-aged firemen on 1200cc road bikes, to sun-burned grandparents on 1800cc luxury touring marvels. The style is unrelenting black-and-white images that reveal texture and detail beyond the casual glance.

Meeting bikers on the street, in parking lots, or at a car wash, I photograph them in a portable studio to capture that initial moment, the point of simple truth while communal humanity remains in our eyes. The studio removes visual distractions and allows for a more intimate portrait, a brief shared moment to reveal the truth and the facade of identity.

Through portraits of Rally Bikers, I am looking for the significance of the individual in the community that defines them. Biker cliches, based on the notoriety of outlaw motorcycle clubs, do little to describe the other 99% of ordinary people who live for the freedom of open roads, camaraderie, and the love of bikes. The leather, the Kevlar and the tattoos are trappings of a lifestyle that riders have chosen as an alternative to the everyday obligations of a 9-to-5 weekday existence.

My task was to create a portfolio of images representing the diversity of biker rallies through the people who keep the spirit and legacy of the community alive. The goal is to bring greater attention and understanding to the lifestyles of individuals and their surrogate communities through exhibitions and published books.

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Rally Bikers travels to Esquire Magazine Russian Edition фотографии

Michel Leroy

Michel Leroy’s Rally Biker Photo Series travels to Esquire Magazine Russian Edition [...]

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Baby on Board


Michel Leroy, Baby on Board [...]

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Superbowl 46 NFL Prelight


Michel Leroy Superbowl 46 NFL Prelight [...]

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aCurator Feature

Michel-Leroy-ImageI met curator Julie Grahame from a few months ago at the NYC Fotorworks Portfolio Reviews and she really responded to my Rally Biker series. This week they featured the project on aCurator. Julie has a great eye for projects with an emotional connection and depth (if I do say so myself). You can also follow aCurator on Facebook.

For more of the Rally Biker series, you can view the online gallery or buy a copy of the catalog at

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