Contributing Editor with AMERICAN PHOTO Magazine

October 17, 2009

So there’s big news! I have been working as a Contributing Editor with American Photo since last fall and the first issue is officially out. From mission statements, story ideas, design treatments and next years line-up it’s been an exhilarating process. There is so much to be excited about as the magazine begins to reclaim it’s relevance as a resource for spotting industry trends, inspires readers to create beyond their limits and serves as a nexus of sharing content. I’m really excited to be part of this project and to share it with you.

American Photo
American Photo

I’ve been showing my copy of the new issue of American Photo with friends and colleagues, everybody I know agrees, the magazine redesign looks GREAT. A long overdue update to a venerable brand. More importantly, the content is relevant to me as a professional photographer more than it has been in many years. Sarah Kinbar’s open invitation for feedback and and suggestions is a welcome change from the top-down editorial style of the old mag. The editorial content represent a great balance between inspiration (Horacio Salinas) and industry relevant (Klinko & Indani finances) info important to professional photographers.

I also want to comment on Larry Nighswander’s iPhone App images because instead of just rewording ‘press releases’, Larry actually went out and shot some great images that actually give me an idea of what these apps can do. Every art director I work will spends a great deal of time showing me their latest Apps and how great they are. For once I’m able to show them some great Apps too.

I would love to see more great images that actually show what the gear being reviewed can really do. Megapixel, bit-depth, and watt-second comparison charts etc. are SOOO boring; great images using new gear is what really matters to photographers like you and I. Maybe American Photo can inspire us all again like it used to. Kudos to the art department and the editorial team.

Overall I think the Mag is making a change for the better in look and attitude. I’m really looking forward to receiving the next issue! I hope you are too.

Michel Leroy
Michel Leroy is an award-winning photographer based in New York City. Working with a select team of professional creatives at 2X Productions LLC they create advertising campaigns and social media solutions for advertising, media and corporate clients. Repeatedly clients including The Food Network, Adidas, Nike, Intel, Lenovo, GE, Pfizer, Bayer and L'Oreal have trusted Michel Leroy to connect their brands to customers through photographs with insight and narrative. Michel Leroy is a brand ambassador for Manfrotto US, Lastolite by Manfrotto and the range of Vitec brands in the professional photographic community.

You May Also Like...