LENOVO A3000 Global Ad Campaign by Michel Leroy Photographer

August 9, 2017

LENOVO S6000 – Movie and Entertainment Tablet Global Ad Campaign
The creative team at DIGITAS NY reached out to me to photograph and direct the key art for Lenovo‘s global Ideatab launch of the new AWAKEN ad campaign.

Creative Team:

Michel Leroy – Photographer / Director

Agency – DIGITAS:
Brian Smith – VP/Dir Executive Producer
Doris Chung – VP/Group Director, Creative
Joseph Palmer – VP/Director Creative
Nicole Tatlow – Account Director
Lisa Oropallo – VP, Director Art Production

CREW:
Tom McWilliam – Director of Photography
John Cooper – 1st Assistant Camera
Jonathan Nelson – 2nd Assistant Camera/DIT
Jonathan Orenstein – Lighting Director
Takeshi Hayashi – Photo Assistant
David Jaffe – Digital Tech
John Klukas – Gaffer
Nina Day – Casting Director
Emma Pritchard – Stylist
Emily Jenkins – Stylist Assistant
Lauren Bockow – Stylist Assistant
John Davison – Set Designer/Props
Flora Kay – Makeup Artist
Yuki Yamazaki – Hair Stylist
Stanislav Ginzburg – Retouching

Jake Hakanson – Producer
Stephanie Sauer – Production Assistant

Michel Leroy
Michel Leroy PHOTOGRAPHER is a professional visual content solution creator. Primarily engaged in the production of commercial photography and film services, generally for advertising agencies, publishers, business and industrial users.

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