LENOVO AWAKEN Global Ad Campaign by Michel Leroy Photographer

August 9, 2017


LENOVO AWAKEN – Music and Entertainment Tablet Global Ad Campaign by advertising photographer Michel Leroy

The creative team at DIGITAS NY reached out to me to photograph and direct the key art for Lenovo‘s global Ideatab launch of the new AWAKEN ad campaign.

Creative Team:

Michel Leroy – Photographer / Director

Agency – DIGITAS:
Brian Smith – VP/Dir Executive Producer
Doris Chung – VP/Group Director, Creative
Joseph Palmer – VP/Director Creative
Nicole Tatlow – Account Director
Lisa Oropallo – VP, Director Art Production

CREW:
Tom McWilliam – Director of Photography
John Cooper – 1st Assistant Camera
Jonathan Nelson – 2nd Assistant Camera/DIT
Jonathan Orenstein – Lighting Director
Takeshi Hayashi – Photo Assistant
David Jaffe – Digital Tech
John Klukas – Gaffer
Nina Day – Casting Director
Emma Pritchard – Stylist
Emily Jenkins – Stylist Assistant
Lauren Bockow – Stylist Assistant
John Davison – Set Designer/Props
Flora Kay – Makeup Artist
Yuki Yamazaki – Hair Stylist
Stanislav Ginzburg – Retouching

Jake Hakanson – Producer
Stephanie Sauer – Production Assistant

Michel Leroy

Michel Leroy is an award-winning photographer based in New York City.

Working with a select team of professional creatives at 2X Productions LLC they create advertising campaigns and social media solutions for advertising, media and corporate clients. Repeatedly clients including The Food Network, Adidas, Nike, Intel, Lenovo, GE, Pfizer, Bayer and L’Oreal have trusted Michel Leroy to connect their brands to customers through photographs with insight and narrative.

Michel Leroy is a brand ambassador for Manfrotto US, Lastolite by Manfrotto and the range of Vitec brands in the professional photographic community.

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