The Overnight Test
For a little overdue perspective on what is really important a retired photo editor friend of mine turned me onto Linds Redding’s blog. As a former art director at Saatchi & Saatchi and BBDO, Linds knew advertising from the inside out. When he was diagnosed with cancer in Aug. 2011 he began sharing his views, insights and feelings in a lucid and sincere blog. The 51 posts from the time he stated to explore blogs as a creative outlet until his last entry just months before he died took one year, but writing from the heart such as he did, resonates eternal.
That’s why children are so good at it[being creative]. And why people with Volkswagens, and mortgages, Personal Equity Plans and matching Lois Vutton luggage are not.
The post, A Short Lesson in Perspective, should be mandatory reading in Art School 101 classes. For some it will sound cynical, for some it will feel all-too-true, for others still it will remind us to go home and kiss your wife and kids.