Travelers Interactive WallFX Ads

July 20, 2010

Today, I saw an interactive advertisement in the 34th street subway station for Travelers Insurance. It’s not Minority Report caliber yet but we’re well on our way to advertising that “reacts” to viewers. It’s a projection of an umbrella that gets whisked away as you walk by. Very fun, very simple and an ad that actually made me stop and go back. Not many ads have that kind of stopping power. Advertising with customer interaction.


Agency: Fallon & Monster Media
Advertiser: Travelers Insurance

If you want to check it out go to the 6th Ave subway entrance, between 32-33rd streets, West side. Just below the Manhattan Mall. I saw something like it at the Minneapolis airport a few weeks ago.

It’s worth a visit.  From static to dynamic.

Michel Leroy
Michel Leroy PHOTOGRAPHER is a professional visual content solution creator. Primarily engaged in the production of commercial photography and film services, generally for advertising agencies, publishers, business and industrial users.

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