Travelers Interactive WallFX Ads

July 20, 2010

Today, I saw an interactive advertisement in the 34th street subway station for Travelers Insurance. It’s not Minority Report caliber yet but we’re well on our way to advertising that “reacts” to viewers. It’s a projection of an umbrella that gets whisked away as you walk by. Very fun, very simple and an ad that actually made me stop and go back. Not many ads have that kind of stopping power. Advertising with customer interaction.


Agency: Fallon & Monster Media
Advertiser: Travelers Insurance

If you want to check it out go to the 6th Ave subway entrance, between 32-33rd streets, West side. Just below the Manhattan Mall. I saw something like it at the Minneapolis airport a few weeks ago.

It’s worth a visit.  From static to dynamic.

Michel Leroy
Michel Leroy is an award-winning photographer based in New York City. Working with a select team of professional creatives at 2X Productions LLC they create advertising campaigns and social media solutions for advertising, media and corporate clients. Repeatedly clients including The Food Network, Adidas, Nike, Intel, Lenovo, GE, Pfizer, Bayer and L'Oreal have trusted Michel Leroy to connect their brands to customers through photographs with insight and narrative. Michel Leroy is a brand ambassador for Manfrotto US, Lastolite by Manfrotto and the range of Vitec brands in the professional photographic community.

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