Travelers Interactive WallFX Ads
Today, I saw an interactive advertisement in the 34th street subway station for Travelers Insurance. It’s not Minority Report caliber yet but we’re well on our way to advertising that “reacts” to viewers. It’s a projection of an umbrella that gets whisked away as you walk by. Very fun, very simple and an ad that actually made me stop and go back. Not many ads have that kind of stopping power. Advertising with customer interaction.
INTERACTIVE WALLFX CAMPAIGN
Agency: Fallon & Monster Media
Advertiser: Travelers Insurance
If you want to check it out go to the 6th Ave subway entrance, between 32-33rd streets, West side. Just below the Manhattan Mall. I saw something like it at the Minneapolis airport a few weeks ago.
It’s worth a visit. From static to dynamic.