Canon 7D – 1080p Video to the masses

September 1, 2009

The Canon 7D has been rumored for months but was just released officially on Tuesday (9/1/09). This camera is going to mark a major change in DSLR video for both still photographers transitioning into motion and film makers experimenting with low-cost, narrow depth of field 1080p cameras designed in the still world.

This model was built for enthusiasts, aspiring-professionals and professionals…basically everybody. It has a smaller sensor size (18 Megapixels) than the 5D Mark II but dramatically increased video/movie controls and that is the single most dominant trend in consumer and pro cameras. Canon took all the feedback and groundbreaking enthusiasm and failings of the 5D’s HD video capabilities, refined them, added some desperately needed features and repackaged it into the 7D. A few of the BIG features are variable frame rates given int the 24p film look (23.976frame/s), manual ISO and exposure control, full frame viewfinder and AF focusing in video mode making it the most versatile DSLR Video camera on the market (today) – hands down. This new model is also set at a very affordable $1700 price point, the kind of price point that will sell at pro camera stores and consumer stores alike.

The 7D will be all over industry news for the next six months for sure. Still photographers experimenting with time-lapse and motion video will love not having to change codex and frame rate just to use the footage in FinalCut Pro. RED crews and video production teams will love the narrow depth of field and B-Roll possibilities.

I could bore you to death with all sorts of technical details about the camera but that is best left to the uber-geeks at Pop Photo and DP Review. The real reason this is a great camera to consider for your adventures into video are, the 7D is an affordable, feature-packed DSLR designed for everybody.

Michel Leroy
Michel Leroy is an award-winning photographer based in New York City. Working with a select team of professional creatives at 2X Productions LLC they create advertising campaigns and social media solutions for advertising, media and corporate clients. Repeatedly clients including The Food Network, Adidas, Nike, Intel, Lenovo, GE, Pfizer, Bayer and L'Oreal have trusted Michel Leroy to connect their brands to customers through photographs with insight and narrative. Michel Leroy is a brand ambassador for Manfrotto US, Lastolite by Manfrotto and the range of Vitec brands in the professional photographic community.

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