Alchemy v2 by Michel Leroy

September 25, 2018

Sports Advertising photo by Michel Leroy PHOTOGRAPHER

The Alchemy project started with a simple creative idea, photograph something in a unique and original way, stick to a single technical approach and let the self-imposed limitations drive the creative process. After a year of deliberate and consistent exploration on a single theme we are releasing version two of the Alchemy series.

Project Summary
The Alchemy series is an ongoing collaboration between photographer Michel Leroy and a wide range of professional athletes with varying body types that explores the tension between physicality and identity. The images are simple in form, but rich in ideas and emotions. Each moment captured is a celebration of athletic confidence and vitality at its most pure. Moments of sculptural balance, anticipation and strength define the graceful lines and organic gestures of these vivid Black and White images.

In this figurative series the artist creates body-positive images that are exaggerated and explicit without sexual objectification. By emphasizing form over identity, Leroy seduces the viewer to reveal empathy for body acceptance that transcends the self-image obsession of social media.

In the view of the artist it is vital to preserve what makes each of us unique and push back against imaging that reinforces the cycle of negative self-objectification where people view themselves as products for consumption. Therefore, Leroy is optimistic that by sharing photographs, videos and publishing stories from the Alchemy series viewers will be uplifted regarding their own self-image, challenge preconceptions about size and embrace a fresh perspective on the singular beauty of the human form.

Creative Process
The creative process is of great relevance and bears witness to the labour-intensive technique reminiscent of a Daguerreotype in the pixel age. The photographic style was developed over a year of experimentation with a mixture of analog and digital elements including camera, lens, lighting and post-production workflow to achieve the unrelenting clarity and unique dark metallic look. The images are also notable for the tactile permanence of flesh revealed through the in-camera technique that enhances textures and brings out details unseen by the casual glance.

The choice of dark bodies against a dark background focuses the viewer’s attention on form and shape over the sexuality and eroticism of typical nude photography. The physical process of transmuting the skin metallic unites the constellation of skin tones to illuminate physical radiance and emphasize the physical similarity of bodies over ethnic diversity.

Intentional shadowing and the ambiguous mixture of masculine and feminine posing further blurs the lines between gender and identity challenging viewers to question their assumptions. The result of these creative decisions are images that are familiar at a glance but invite critical inspection and are open to more than one interpretation.

The collaboration between Michel Leroy and the 75+ athletes he has photographed for the Alchemy series started in early 2017. The creative decision to keep the project discrete and hidden from public display for a year allowed for total creative freedom. Without the distraction of praise or criticism Leroy was able to explore the artistic process without influence and let the strength of the images reveal themselves as the series grew.

The goal of the Alchemy series is to create visually captivating, body positive images that celebrate the physicality of the human form and speak to the cultural relevance of body acceptance in the social media age.

Artist Michel Leroy recognizes a need for openness and exchange around body imaging. The Alchemy images embrace the conversation and set an example for figurative photography that is relevant, inclusive and provocative in the ongoing dialogue about identity and self-confidence.

The more viewers who experience the images through exhibitions, videos, talks, articles and social media the greater the opportunity to explore the issue of mutual respect for every body type that helps build a support system of acceptance for people both in person and online.

See the full Alchemy series on the custom website:

I would also like to give special thanks to Manfrotto and PhotoShelter for their ongoing support of my work and this project in particular. I am also grateful for the trust and collaboration of all the athletes who helped make my idea a reality. Thank you!

Sports Advertising photo by Michel Leroy PHOTOGRAPHER
Sports Advertising photo by Michel Leroy PHOTOGRAPHER
Sports Advertising photo by Michel Leroy PHOTOGRAPHER

ArtExpo FOTO SOLO New York 2018
ALCHEMY by Michel Leroy
April 19 – April 22, 2018

The Wall at Body and Pole New York
ALCHEMY by Michel Leroy
January 25 – April 16, 2018

Jamaica Center for the Arts – Artist CO-OP, New York, NY
Three mural images featured in Alchemy at JCAL exhibition hall, Queens, NY
October 10, 2018 – January 10, 2019

Volition Gallery – UpRising: The Art of Subculture
Select images from Alchemy at Bell-Ans Center of Creative Arts, Orangeburg, NY
August 5 – September 15, 2018

Southern Poverty Law Center Charity Auction
Select images from Alchemy at Bond Street Print Shop, New York, NY
June 16, 2018

APA Los Angeles – Off the Clock Exhibition
Select images from Alchemy at Santa Monica Art Studios, Santa Monica, CA
April 21 – May 12, 2018

APA New York – Proof Sheet Exhibition
Select Images from Alchemy at Old Print Shop Gallery in Manhattan, NY
April 19 – May 2, 2018

“ArtExpo FOTO SOLO Award interview with Michel Leroy” from Redwood Media Group on YouTube
“Exclusive Interview with Photographer Michel Leroy” by Yasmin Sucary for Art Market Magazine
“Alchemist Michel Leroy” Cover story and feature article in Lens Magazine
“Athletes in Black and White” by Chris Gampat, Editor Editor in Chief, The Phoblographer
Photographer Spotlight: Michel Leroy’s new Exhibition “Alchemy” by Fotocare
“The Human Body Transcends” by Bridget Schneider, writer at Resource Magazine
“Sexy has no size” by Izabella Zaydenberg, body positivity writer at Revelist

International Photography Awards (IPA), 1st Place, Series (2018)
FotoSolo Excellence in Photography award ArtExpo NY (2018)
American Photography 34 annual Award Book (2018)
Communication Arts Photography Shortlist (2018)

Michel Leroy
Michel Leroy is an award-winning photographer based in New York City. Working with a select team of professional creatives at 2X Productions LLC they create advertising campaigns and social media solutions for advertising, media and corporate clients. Repeatedly clients including The Food Network, Adidas, Nike, Intel, Lenovo, GE, Pfizer, Bayer and L'Oreal have trusted Michel Leroy to connect their brands to customers through photographs with insight and narrative. Michel Leroy is a brand ambassador for Manfrotto US, Lastolite by Manfrotto and the range of Vitec brands in the professional photographic community.

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