Food Network Campaign with Anne Burrell

June 10, 2013

The creative team at Food Network reached out to me to photograph the Key Art of Chef Wanted with Anne Burrell for the 2013 season. The team at FN wanted to continue a matching campaign for each show that could stand alone or hang side-by-side with the existing print and interactive placements. The design brief emphasized a strong personal connection to the talent with sexy, directional, studio lighting that would compliment Anne and fit the existing Food Network branding. The concept images we pulled together were full of atmospheric mood and a the feeling of simmering energy. I shot a library of images that build on the sweet but strong personality of chef Anne Burrell taking control in the kitchen.

Chef Wanted Season Premieres Thursday, January 31 at 10pm/9c


Creative Team:
Michel Leroy – Photographer
Megan Re – Director of Photography
Christopher Puente, Lucien Sims and Takeshi Hayashi – Ace Crew

Behind the Scenes – Photo Lighting Equipment List
(6) Profoto Pro-8a Air Kits
(7) Profoto ProHead Plus Flash Head with Zoom Reflector
(4) Profoto Head Extension Cables
(1) Elinchrom Octa Light Bank (w/Profoto collar)
(6) Matthews Medium Rollers
(1) Matthews Stand Adapter – 1-1/8″ to 5/8″ (Junior to Baby for Elinchrom)
(4) Matthews 40″ C Stand w/ Grip Head & Gobo Arm
(2) Matthews 20″ C+ Stand w/ Grip Head and Gobo Arm
(2) Matthews 24″x 30″ Flags
(18) Matthews Sandbags
(1) Magliner Cart with Shelf


Michel Leroy
Michel Leroy is an award-winning photographer based in New York City. Working with a select team of professional creatives at 2X Productions LLC they create advertising campaigns and social media solutions for advertising, media and corporate clients. Repeatedly clients including The Food Network, Adidas, Nike, Intel, Lenovo, GE, Pfizer, Bayer and L'Oreal have trusted Michel Leroy to connect their brands to customers through photographs with insight and narrative. Michel Leroy is a brand ambassador for Manfrotto US, Lastolite by Manfrotto and the range of Vitec brands in the professional photographic community.

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