Highway to Hell and COVID-19
As many things do, this all came about in an organic way, a comment here a picture there an email and boom, a simple idea born of desperation and opportunity became an online competition with global reach that gave photographers struggling for a creative outlet with hope and a goal.
This whole thing started because a photographer friend of mine in London, Phil Adams, took a picture with his kids and posted it on Instagram. I have a relationship with LastoLite in England so I sent them a link to my friend Phil’s photo on Instagram because I knew they would get a kick out of it. They had the idea to make it into a social media game and asked what I thought. I thought it was brilliant because it was exactly the sort of fun creative challenge I needed. If I was feeling lost as a result of this global pandemic, then I knew a lot of other people were too. Normally I am shooting 3-5 days a week on full production jobs so when every single job I had on the books for months disappeared almost overnight it was totally discouraging. I went from being at the top of my game as a photographer to a 2nd grade homeschool teacher the next day and honestly I was really struggling with it.
Additionally, I didn’t realize how much I missed the very act of shooting. I hadn’t shot a single photo for more than a month and it was killing me. In a way the loss of the creative process had amplified my sense of loss and despair. I needed some way to channel my creative impulses and this idea was perfect.
Check out the great article with some of the camera and gear on The Phoblographer.