iHeart Marketing Profile

November 21, 2012

iHeart Marketing did a “How did you get that shot” profile of a large group shot I did earlier this year for the Body & Pole Studios in New York.

Editor Heather Lefort asked a bunch of questions about the technique and the creative process involved in a large group ensemble. It’s worth the read. Also you can check out all the other interesting profiles on the iHeart Marketing blog. I have a bunch of Behind the Scenes shots and technical details from the shoot listed here.

The success of this group shot is the cumulative effort of everybody involved. As always thanks to my crew, the best in the business. And, special thanks to all the stylists and makeup artists who worked tirelessly to highlight the very best of the entire Body & Pole team.

Body & Pole Dance Studio – Client
Michel Leroy – Photographer
Lian Tal – Art Director
Kyra Johannesen – Choreographer
Kyle McBeth – Photo Shoot Producer
Jonathan Orenstein – Lighting Director
Brian Bloom – First Assistant
Keziban Berry – Second Assistant
Linn Edwards of Feather Creative – Retouching

Michel Leroy
Michel Leroy is an award-winning photographer based in New York City. Working with a select team of professional creatives at 2X Productions LLC they create advertising campaigns and social media solutions for advertising, media and corporate clients. Repeatedly clients including The Food Network, Adidas, Nike, Intel, Lenovo, GE, Pfizer, Bayer and L'Oreal have trusted Michel Leroy to connect their brands to customers through photographs with insight and narrative. Michel Leroy is a brand ambassador for Manfrotto US, Lastolite by Manfrotto and the range of Vitec brands in the professional photographic community.

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