The Overnight Test

January 30, 2013

For a little overdue perspective on what is really important a retired photo editor friend of mine turned me onto Linds Redding’s blog. As a former art director at Saatchi & Saatchi and BBDO, Linds knew advertising from the inside out. When he was diagnosed with cancer in Aug. 2011 he began sharing his views, insights and feelings in a lucid and sincere blog. The 51 posts from the time he stated to explore blogs as a creative outlet until his last entry just months before he died took one year, but writing from the heart such as he did, resonates eternal.

That’s why children are so good at it[being creative]. And why people with Volkswagens, and mortgages, Personal Equity Plans and matching Lois Vutton luggage are not.

The post, A Short Lesson in Perspective, should be mandatory reading in Art School 101 classes. For some it will sound cynical, for some it will feel all-too-true, for others still it will remind us to go home and kiss your wife and kids.


Michel Leroy
Michel Leroy is an award-winning photographer based in New York City. Working with a select team of professional creatives at 2X Productions LLC they create advertising campaigns and social media solutions for advertising, media and corporate clients. Repeatedly clients including The Food Network, Adidas, Nike, Intel, Lenovo, GE, Pfizer, Bayer and L'Oreal have trusted Michel Leroy to connect their brands to customers through photographs with insight and narrative. Michel Leroy is a brand ambassador for Manfrotto US, Lastolite by Manfrotto and the range of Vitec brands in the professional photographic community.

You May Also Like...