Michel Leroy holiday card in Rangefinder Magazine

December 14, 2012

Rangefinder Magazine did a profile of clever and playful holiday cards by professional photographers. They featured one of our most inspired cards from the Rally Biker Christmas series.

“We have been shooting a personalized Christmas card for 14 years and it’s become the most anticipated correspondence we send to family members. I didn’t plan it this way but over the years it has also become the most sought-after promo I send to clients. During the previous summer, I embarked on a personal project to photograph Rally Bikers across the American west. For months afterwards I was editing and retouching graphic B&W portraits of leather clad bikers covered with tattoos. Of the thousand plus people I photographed over the course of the project I came to love how people were living out loud through their tattoos and proud of it. When it came time to shoot our holiday card I was up to my ears making gallery prints and thought it would be a really playful and personal take on Christmas – Santa as a biker. I literally have clients who ask months in advance what we are going to do for our next card. We love the holidays and sharing with family and clients makes the the whole season that much richer.”

Michel Leroy
Michel Leroy is an award-winning photographer based in New York City. Working with a select team of professional creatives at 2X Productions LLC they create advertising campaigns and social media solutions for advertising, media and corporate clients. Repeatedly clients including The Food Network, Adidas, Nike, Intel, Lenovo, GE, Pfizer, Bayer and L'Oreal have trusted Michel Leroy to connect their brands to customers through photographs with insight and narrative. Michel Leroy is a brand ambassador for Manfrotto US, Lastolite by Manfrotto and the range of Vitec brands in the professional photographic community.

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