RALLY BIKERS: spirit and legacy

May 2, 2011

Selected, life size gallery prints from the Rally Bikers series will be on display at Superfine in Dumbo, to coincide with the New York Photo Festival 2011.


May 10 – 22, 2011

Artist Reception:
Thursday, May 12th, 2011 6-8pm

126 Front Street
Brooklyn, NY 11201

Tel. 718.243.9005
Tue-Sat, 11:30am-11pm
Sun, 11am-3pm

Rally Bikers: spirit and legacy

Rally Bikers define an instant community with a singular common interest. Attending motorcycle rallies throughout the American West allows me to create portraits of riders ranging from 7-year-old kids on 90cc hill climbers, to middle age firemen on 1200cc road bikes, to sunburnt grandparents on 1800cc luxury touring marvels. The style is unrelenting black and white images that reveal texture and detail beyond the casual glance.

Meeting bikers as we pass on the street, in a parking lot or at a car wash, I photograph riders in a portable studio to capture that moment just after we meet, that point of simple truth while shared humanity remains in our eyes. The studio serves to remove visual distractions and allows pause for a more intimate portrait, a brief moment to reveal the truth and veneer of identity.

Through portraits of Rally Bikers, I am looking for the significance of the individual in the community that defines them. Biker clichés do little to describe ordinary people who live for the freedom of open roads, camaraderie and the love of bikes. The patches, leather and tattoos are trappings of a lifestyle that riders have chosen as a release from the everyday obligations of a 9 to 5 weekday existence.

This portfolio of images represents the diversity of bikers through the people who keep the spirit and legacy of the community alive.

Portfolio (abridged):

Michel Leroy
Michel Leroy is an award-winning photographer based in New York City. Working with a select team of professional creatives at 2X Productions LLC they create advertising campaigns and social media solutions for advertising, media and corporate clients. Repeatedly clients including The Food Network, Adidas, Nike, Intel, Lenovo, GE, Pfizer, Bayer and L'Oreal have trusted Michel Leroy to connect their brands to customers through photographs with insight and narrative. Michel Leroy is a brand ambassador for Manfrotto US, Lastolite by Manfrotto and the range of Vitec brands in the professional photographic community.

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